Meet the Founder

Hey, I'm Sophie.

I had the idea for invisibobble at during my first year at university in the UK. I've always loved wearing a ponytail, but found that after wearing ordinary hair ties for a long period of time, I suffered from really bad headaches and an annoying crease in my hair that we all know and hate.

After a bad-taste themed party, where - in true bad taste - I wore an old telephone cord to hold up my ponytail, I discovered something amazing upon waking up the next morning. I didn't have a headache! I immediately knew I was on to something, and worked to finalise the idea alongside British hairdressers and German engineers.

The brand exploded, and status today sees us selling more than 1,000 invisibobbles per minute in more than 70 countries worldwide. I've also written a book about my founding story - 100 Million Hair Ties and a Vodka Tonic.

We're constantly creating, bringing exciting new special collections and core innovations for ALL types of women worldwide so we can celebrate hair love together. Making women's lives just that little bit more simple and fun.

Scientifically Proven


It all comes down to our shape & material.

Thanks to our iAR Material™ which is completely smooth, creating less friction on the hair.

Thanks to the shape that reduces the pressure on the hair.

100% of women who have tried it had no pain or headaches.

Exceptionally Comfortable
Strong Hold

*versus normal elastic hair ties.  All claims have been verified by TRI Princeton.

What we're doing


At every step of the production process, invisibobble ensures fair wages and regular audits. Sustainable production ensures any off-cut materials are re-used to create new products. We are fighting fast fashion by ensuring we provide a product that lasts - use after use.

Our tip? If your invisibobble is starting to stretch out, simply shrink it back to the original size by placing it in a bowl of hot water.

Have any questions?

We'd love to hear from you. Please don't hesitate to reach out!